Project: Ham’s digital transformation for foreign markets in 2021
Project abbreviation: Digital Rolljet 2021
Project duration: 1.10.2020 – 31. 8. 2021
Total project value: EUR 43.394,93
Project’s estimated co-financing: EUR 25.971,68

The project is being implemented within the framework of the public call for tenders for the establishment or upgrade of e-commerce Ebusiness
2019-2022.Ham d.o.o. will implement the following measures:

1. Electronic exchange between partners
2. Websites for foreign markets
3. Online shops
4. Product sales video
5. Competence building – training
   The measures described above will make a significant contribution to maintaining the competitiveness of your company. Adaptation to
   the integration of electronic exchange will allow for more automated business processes, faster
   operations and management of the company, while reducing the possibility of error. All of the above will
   improve the user experience of our customers and increase the efficiency of our staff,
   while at the same time reducing cost pressures on wages.
   The modernisation of our website, the professional presentation of our new product and the localisation of
   content will enable us to enter new markets directly. By entering these markets, we will significantly
   increase our potential customer base and thus our revenues, and we see the implementation of all
   the measures reported as key to increasing the competitiveness of Ham, d. d.
   The operation is implemented within the framework of the “Operational Programme for the implementation of the European Cohesion Policy in the
   period 2014-2020″, priority axis: “Increasing the international competitiveness of SMEs, priority
   investment “Development and implementation of new business models for SMEs, in particular in relation to internationalisation,
   specific objective “Increasing the international competitiveness of SMEs”. Call for tenders for the establishment or
   upgrading of electronic commerce in SMEs 2019-2022 – E-COMMERCE 2019-2022″. More
   on the website of the European Cohesion Policy in Slovenia: www.eu-skladi.si.
   “The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional
   Development Fund”.

TRAINING

DURATION OF THE MEASURE
From 15.10.2020 to 31.08.2021

The online training was carried out in four parts on 1 July 2021, 2 July 2021, 5 July 2021 and 9 July 2021. The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund. The website of the European Cohesion Policy in Slovenia is available at www.eu-skladi.si.

AIM AND PURPOSE

We placed particular emphasis on content in the online store (which Google generally ranks above the rest) and Google Enriched Results to educate the client that certain content, in the right form, can have a significant advantage on Google (and when searching for information there) and to familiarise them with the different forms of such content.

The aim and purpose of the education and training was to empower the client to:

– Creating content for digital campaigns and ranking them to meaningful use through content.

– Use and self-edit the content of the website and shop. They are guided through content modification and creation, so that they are fully empowered to create content for digital advertising campaigns with customised landing pages.

– Digital advertising – Instagram, Facebook, LinkedIn and AdWords – how advertising can help you get faster and better positioning on Google SERPs and improve your user experience (UX), and how to measure your results.

ACTIVITIES CARRIED OUT

We have delivered four sets of training courses:

1. Set: entering content and editing web pages :
   • Training on “SEO and creating user-friendly content”, finding relevant keywords and the basics of digital advertising.
   • We trained the client to edit the content of the website and the shop independently. We guided them through content modification and creation so that they are empowered to create content for digital advertising campaigns with customised landing pages.
   • We informed the client about the rules to follow when creating content – from finding suitable new keywords to rank for to using them in a meaningful way throughout the content.
2. Session: the basics of SEO and getting to know SEO plugins on websites
   • training on Improving Google positioning – general (SEO and creating user-friendly content)
3. Google reach cards, Google analytics and Google search console
   • how we use them to improve our position on Google
   • training on Improving your positioning on Google – with specific tools (useful basics of Google Enriched Results)
4. Session: external links and digital advertising in relation to SEO
   • training on how to improve your positioning on Google – with external links and increased paid traffic (useful basics of OFF-site SEO)

After the training on SEO strategies and content creation, we were guided through digital advertising – Instagram, Facebook, LinkedIn and AdWords, where we gave instructions on how advertising can help you to get faster and better positioning on Google SERPs and faster improvements in user experience (UX).

We gave the client detailed instructions on how to modify and create content on both websites (theory + practice).

The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund (www.eu-skladi.si) .